Weekly or monthly GTM working sessions: Learn → Plan → Build → Execute; for each Customer, Product, Market Fit
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We reduce time, energy, and anxiety over sales and marketing spend by setting up a dependable marketing machine in 2 weeks…then choosing the highest-value customer product market fit groups, creating a clear channel plan (social, email, sequences, website/copy, events), selecting the best vendors for those combinations, then executing by using a simple scorecard and accountability cadence. We sometimes reduce spend 50% up front, then build it back up with intent to drive pipeline. Typical clients see up to a 20% sales increase over the first year.
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We repeat the cycle as we uncover new markets, customers, and products.
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What you get (every tier)
Spend stewardship • decision clarity • vendor guidance • risk-based rigor
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Best for
Business owners hitting diminishing returns from adding salespeople and trying new marketing tactics. • Those who want spend tied tighter to revenue through a reliable system and cadence.
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Typical outcomes
Faster decisions • less rework • more relevant marketing produced • cleaner handoffs
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| Outcome | What it looks like in practice |
|---|---|
| Spend discipline (avoid waste) | Stop/start/continue decisions that prevent premature tools, vendors, and campaigns. |
| Faster decisions | Shorter debate cycles with clearer trade-offs, assumptions, and next actions. |
| Less rework | Fewer false starts: segments, offers, and messages are based on a holistic plan. |
| Conversion infrastructure | Visibility work connects to capture + follow-up so interest becomes meetings (not leakage). |
| Alignment + clearer handoffs | Sales/marketing/vendor/operations coordination improves: owners, definitions, and "what happens next" are explicit. |
You get a proven system that reduces time, energy, and anxiety around sales + marketing decisions because it’s run with accountability meetings and a simple measurement system throughout the entire process.
| Tier | Primary process mechanism | Best for |
|---|---|---|
| GTM Audit (CMO+) | 60-min diagnostic + scorecard toolkit | Quick clarity on the #1 growth constraint before investing in deeper work, plus suggestions on lower-cost resources that may match current state. |
| GTM Coaching Group | Monthly 60-min group coaching + 60-min 1:1 | Founders and small business owners who want a monthly GTM "operating room" for decisions, priorities, and a clear next-30 plan (without a full retainer). |
| Compass | Clarity + direction | You’ll execute internally and want sharper decisions + spend triage. |
| Launchpad | Build the system (with you) | You know what to do but it isn’t getting done; we build the backbone + ship assets together. |
| Operator | Build + run the system | You want a managed cadence, scorecard, partner governance, and follow-through. |
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The operating system (how it works) All tiers follow the same core process; the tier determines how much CGP owns across the system. We use accountability meetings and a simple measurement system throughout, then repeat the cycle.
| Step | What happens | Output you can forward |
|---|---|---|
| 1) Baseline | Review initiatives, spend, handoffs, and gaps (what’s running vs noise). | Stop/Start/Continue + open questions |
| 2) Prioritize | Select the next 1–3 moves that matter (and what we defer). | Next-30 plan with owners + sequence |
| 3) Set cadence | Set weekly rhythm, agenda, decision log, and minimum measurement. | Weekly operating rhythm + decision/risk log |
| 4) Activate visibility | Align on the fastest credible presence (typically LinkedIn + SEO foundations). | Publishing plan + first set of priorities |
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Measurement note: CGP enforces definitions and cadence and tracks risk based planning; Operator includes running the weekly scorecard.
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